Training

Introduction

• What is social media marketing?

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1. Creating a Social Media Strategy

• Set strategic goals

• Define your audience

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2. Choosing the Right Channels

• Invest in a smart mix of channels

• The most widely used social networks

• Messaging and chat-based networks

• Niche social networks to consider

 

3. Publishing on Social Media

• Crafting engaging messaging

• Balancing an editorial calendar

• Understanding paid advertising

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4. Interacting with Customers

• Building and maintaining a community

• Providing social-first customer service

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5. Selling on Social Media

• Encouraging direct and assisted sales

• Partnering with influencers

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6. Measuring Social Media Activity

• Attributing social actions to results

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7. Innovating with Social Media

• Shifting to passive and private

• Experimenting beyond best practices

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Conclusion

• Staying updated on social media marketing

Introduction​

• Build your online community using social media

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1. Introduction to Community Building

• What is community management?

• Why build your own community?

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2. Building Your Online Community

• Building your strategy

• Leveraging social media to build your community

• Best practices for community building

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3. Growing Your Online Community

• Creating content to grow your community

• Boosting engagement in your community

• Finding your brand influencers

• Promoting your community

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4. Measuring Your Success

• Scaling your community

• Measuring your community's growth

• Determining your impact as a community manager

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5. Tools for Community Management

• Understanding tools for community management

Introduction

• Welcome

• Your small business needs social media

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1. Understand Social Media Marketing

• Social media definitions

• Understand the big social networks

• Use social media to listen to your customers

• Add social media to your marketing mix

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2. Develop Your Strategy

• Set your social media goals

• Understand your customers' social media habits

• Craft a social media policy

• Create a social media plan

• Build your social media team

• How to make time for social media

 

3. How to Publish Shareable Content

• Tips for creating shareable content

• Use social media to build customer relationships

• How to measure social media success

• How to conduct an A/B test

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Conclusion

• Next steps

Introduction

• How social media can help you meet your business goals

• Connecting with customers using Facebook and Twitter

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1. Getting Strategic with Facebook and Twitter

• Developing your social media marketing strategy

• Developing your content strategy for social media

• Setting goals to measure success

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2. Growing Your Professional Brand

• Leveraging the basics to grow your professional brand

• Defining your audience on Facebook and Twitter

• How to network authentically online

• Establishing yourself as a thought leader with content

 

3. Building Community on Facebook and Twitter

• Building an online community

• Building a community on Facebook

• Building a community on Twitter

• Identifying what content to post on social media

• How to boost engagement with Facebook and Twitter

• Connecting with influencers to grow your community

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4. Driving Business Growth with Social Media Marketing

• Embracing storytelling

• Storytelling methods on Twitter

• Integrating customer service

• Optimizing conversions in Facebook and Twitter

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Conclusion

• Determining your next steps

Introduction

• Twitter is a great place for businesses

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1. Get Started with Twitter

• Why your business should be on Twitter

• Establish marketing objectives on Twitter

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2. Build Your Twitter Profile

• Build your brand on Twitter

• Add a photo and cover image to your Twitter profile

• Write your Twitter bio

• Pin a tweet

 

3. Build Your Twitter Audience

• Connect with contacts on Twitter

• Explore hashtags on Twitter

• Use Twitter lists

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4. Post on Twitter

• Craft a great tweet

• Create a tweet schedule

• Track the success of your tweets

• Leverage the power of retweets

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5. Advertise on Twitter

• Set up an advertising account on Twitter

• Launch your Twitter ad campaign

• Measure your advertising efforts

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6. Marketing Tips for Twitter

• Craft exciting content for Twitter

• Create compelling offers on Twitter

• Add Twitter buttons and widgets to your website

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Conclusion​

• Take your Twitter marketing to the next level

Introduction

• Get to know the power of Facebook

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1. Get Started

• Why your business should be on Facebook

• How Facebook Pages work

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2. Build Your Page

• How to create a Facebook page

• Add a logo and cover photo

• Add a call to action button

• Choose a username for your Facebook page

• Modify Page settings

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3. Build Your Audience on Facebook

• Posting best practices

• Invite friends to like your page

• Add a call-to-action button to your page

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4. How to Create Facebook Posts

• Post an update on your page

• How to pin posts on your page

• How to schedule Facebook posts

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5. Advanced Facebook Page Features

• How to create a Facebook event

• Page recommendations and reviews

• Facebook Live

• Facebook stories

• Add page admins

• Facebook Inbox

• Set up an offer

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6. Understand Facebook Insights and Reports

• Understand Facebook Insights

• View your Facebook Insights reports

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Conclusion​

• Continue growing your business on Facebook

Introduction​

• Getting started with Facebook advertising

• iOS changes every advertiser must know

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1. Facebook Advertising Overview

• Introduction to Facebook ads

• Basic advertising terminology

• How to use Facebook Ads Manager

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2. How Facebook Ads Work

• How to set up a Facebook advertising account

• Exploring the Facebook advertising structure

• How to choose a Facebook ad campaign objective

 

3. How to Create Facebook Ads

• Choose a budget for your Facebook ads

• Identify your primary audience for Facebook ads

• Refine your audience with interest targeting in Facebook

• Manage Facebook ad placements

• Choose your Facebook ad creative

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4. View Your Facebook Advertising Data

• How to manage existing Facebook ads and campaigns

• Understand your success metrics with Facebook ads

• View your Facebook ads billing summary

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5. Implement Best Practices for Advertising on Facebook

• Tips for writing a great Facebook ad

• How to choose an effective image for your Facebook ad

• Improve the performance of your Facebook ads

• Key Facebook advertising policies

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Conclusion

• Next Steps

Introduction

• Leverage Instagram advertising for your business

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1. Instagram Advertising Basics

• Overview of advertising on Instagram

• Create an Instagram professional account

• Introduction to Facebook Ads Manager

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2. Create Content to Advertise on Instagram

• Instagram advertising placement options and specs

• Instagram ad design tools

• Tips for creating engaging content

 

3. Create Ads for Instagram

• Create an Instagram ad campaign

• Create an ad set and configure placements

• Upload an ad creative for Instagram

• Create Instagram ads with saved audiences

• Advertising with Instant Experience

• Advertising with promoted posts

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4. Review Instagram Advertising Analytics

• Important metrics and concepts for Instagram ads

• Interpret data in Facebook Ads Manager

• Create custom reports for Facebook Ads Manager

• Adjustments based on ad performance

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Conclusion

• Additional resources for advertising on Instagram

Introduction

• Grab attention on YouTube

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1. The Basics of YouTube Advertising

• Discover the YouTube advertisement process

• Access Google Ads

• Tips for creating engaging YouTube video ads

• Uploading your ad to YouTube

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2. Creating a YouTube Video Ad

• Create a new YouTube ad campaign

• Create a new ad group for YouTube

• Create a new ad for YouTube

• Add payment info for YouTube ads

• Manage currently running ads on YouTube

 

3. Reviewing Google Ads Analytics

• Touring the overview page in Google Ads Analytics

• Create custom reports for Youtube ads

• Adjust YouTube ads based on analytics

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4. Additional Considerations for YouTube Advertising

• Linking a YouTube account

• Conversion tracking in Google Ads

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Conclusion

• Continue learning about advertising on YouTube

Introduction

• Reach your audience with TikTok ads

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1. Getting Started with TikTok Advertising

• How to navigate TikTok Ads Manager

• Understand the TikTok ads structure

• How to create a web pixel in TikTok and track events

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2. How to Create a TikTok Ad Campaign

• How to navigate TikTok campaign settings

• How to set up an ad group in TikTok

• How to define your location targeting in TikTok

• How to select your target audience in TikTok

• How to define your TikTok ad budget and schedule

• How to create your TikTok ads

• Find ideas and inspiration for your creatives

 

3. How to Create a TikTok Instant Form

• How to create a TikTok collections ad

• How to create a TikTok Instant Page

• How to create a TikTok Instant Form

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4. How to Measure Ad Success on TikTok

• How to monitor your TikTok ads campaign results

• How to create and manage reports

Introduction

• Driving ROI from social media

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1. Measuring Social Media ROI

• Calculating conversation, amplification, and applause rates

• Tracking the economic value of micro and macro conversions

• Using URL parameters to track social media success

• Measuring word-of-mouth coefficient and dark social

• Marketing mix modeling for attributing social media ROI

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2. Effective Social Media Strategy

• Arbitraging from earned media to owned media

• Building a memorable brand with distinctive assets

• Choosing the face of your company

• How to do topic and influencer research

• Document, don't create: Making social cost-effective

• Tools and tactics for automating social media campaigns

• The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar

 

3. Creative Best Practices

• Anatomy of a social post: Hook, context, asset, comment

• Creative testing framework: Concept-theme-variant

• Adopting the conversational copywriting style for social

• Building authentic relationships: Social media etiquette

• Profile optimization: Increasing your conversion rate

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4. Social Media Tactics by Channel

• Facebook performance improvement tactics

• Instagram performance improvement tactics

• Twitter performance improvement tactics

• Reddit performance improvement tactics

• LinkedIn performance improvement tactics

• Reverse-engineering tactics that work for any social platform

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Conclusion

• Continue learning how to drive social media ROI

Introduction

• Make your brand's social media more effective

• How to build your social media strategy​

• How to identify and segment your customers

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1. Start Your Social Strategy with a SWOT

• How to conduct a social media audit

• How to use data to identify your social media strengths

• How to analyze your SWOT and adapt your social media plan

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2. What Matters Most with Social Media Platforms

• Social media platforms and their superpowers

• How to boost awareness with ads and promoted posts

• Social commerce meets the four Ps

• Influencer marketing and the creator economy

• How to create stories

• Harness the immediacy: Livestream video

• How to build connections with podcasts and social audio

• Gaze into the future: Marketing in the metaverse

 

3. How to Launch Your Social Media Strategy

• How to refine your brand's social media content mix

• How to optimize paid, earned, shared, and owned media

• Measure what matters to your brand

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Conclusion

• Continue your social media strategy journey

Introduction​

• Build a social strategy for TikTok and Reels

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1. Short-Form Video in Today's Marketing Landscape

• Modern digital marketing strategies

• The role of short-form video in social media marketing

• Techniques to create strong short-form video

• Digging deeper: TikTok

• Digging deeper: Instagram Reels

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2. Effective Marketing Strategies for TikTok Videos

• Top strategies for creating effective TikToks

• Understanding the TikTok algorithm

• Using hashtags effectively

• Capitalizing on trends and challenges

• Leveraging influencers

• Creating ads

• Using other TikTok tools and techniques

 

3. Effective Marketing Strategies for Instagram Reels

• Connections between Reels and TikTok strategies

• Understanding the unique selling points of Instagram Reels

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Conclusion

• Implementing your social strategy for TikTok and Reels